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The intersection of changing lifestyles and evolving transportation needs finds smart USA well positioned for launch in 2008 during one of the most competitive periods in U.S. automotive history. In a zero sum market with new global entrants competing for single points of share, where quality levels have been redefined and fractions of points separate the best from the challengers, lifestyle awareness, innovation and product positioning become the differentiators. Simply adding features has left some with hefty investments and confused consumers. Bigger is not always better. More is not always desirable. The real opportunity for new entrants to the US market may be defined within niche markets where changing lifestyles allow for the emergence of new segments. Today, smart USA has surfaced as a clear example of right product, right place, right time.

Countless articles and publications3,4,5 have documented and proven the efficacy, benefits and value of operating within a lean system. Furthermore, there exists common agreement amongst leading organizations successfully implementing a lean system that in order to do so it must take into consideration the entire enterprise, that is, from supplier to customer and everything in between6. One of the core issues this paper addresses is when the optimal time is to train and educate the people who currently have, or will have, influence over the ‘enterprise’.

A line of five new row-crop tractors is being introduced by John Deere with innovative features including a 15-speed full power shift transmission, a high capacity, highly-maneuverable full-time mechanical front-wheel drive and micro-processor controlled instrumentation. In addition, the tractors have increased power, improved fuel economy, greater hydraulic power, improved hitch sensing, improved operator controls, lower sound levels, and revised styling. This paper documents the design and development of these new John Deere row-crop tractors.

This paper demonstrates the possibilities of using Automotive waste plastic material from “end of life” vehicles (ELVs), in the Footwear Industry to manufacture shoe components. The study establishes the sustainability of the flow of ELVs, from the European Car Parc and identifies and estimates the quantity of plastic materials potentially available for recycling from ELVs. Four potential materials, Acrylonitrile/butadiene/styrene (ABS), Polypropylene (PP), Polypropylene/ethylene/propylene/diene (PP/EPDM) and Polyamide (PA), were identified and three materials (PP, PP/EPDM and ABS) were reprocessed from ELV components and evaluated by the Footwear Industry. As a result, ABS was recommended as an economically, suitable replacement for HIPS, the current material used for manufacturing shoe heel components.

The changing landscape of telematics demands a new approach to development of telematics systems. This paper presents an overview of the Microsoft “Windows Mobile for Automotive” (WMfA) platform architecture for telematics.